Such a personal video is a strikingly different approach to a health update on the Princess of Wales.

It is very emotional and full of harvest colors that fade into an almost melancholy tone as Catherine walks through the countryside with her family.

It could have been a traditional press release or a statement directed at camera, but instead this message has a soft focus and a cinematic touch.

Instead of footnotes and explanations about the completion of her chemotherapy, there are stylized film footage and an intimate, first-hand narrative style.

This is obviously a well-planned approach to releasing information, as Will Warr’s filming took place in Norfolk last month and the clothing changes suggest more than one filming session.

This is a far cry from the old-school royal publications that limited themselves to the most basic details and remained as dry as the desert.

This much more lavish coverage follows a trend of celebrities and public figures taking their messages directly to the public, using the language of social media rather than traditional news or interviews.

This gives you a lot of control over the message – striking music and clever editing drive the story forward rather than dealing with any questions about her health or treatment.

We see Catherine in a long, flowing 1970s-style dress, spending time with her family in the woods and on the beach, and playing a game with her own parents.

They are portrayed in a relatable way – a family relaxing after really tough times in a rural setting that is meant to convey a message about the beneficial power of nature.

Catherine’s commentary runs over the images in the style of a film voiceover, capturing her cautious optimism as she welcomes the end of her chemotherapy while remaining aware of the fragility of life.

This is where Norfolk meets Hollywood and Instagram.

The video is almost reminiscent of films like “About Time” with its melancholic music, sad themes and life-affirming narrative about how a family can be changed forever by unexpected events.

Comparisons are made with film styles and flashbacks rather than with press releases.

It’s also clear to see how this short film might be perceived by the many families who are themselves facing cancer. It’s a sensitivity that seems to be close to the surface.

At the end, it almost becomes a prayer with the invocation: “To all those continuing their own cancer journey – I remain with you, side by side, hand in hand. Out of the darkness can come light, so let that light shine brightly.”