As the 2024 presidential race enters its final stages, recent polls suggest former President Donald Trump’s battle against Vice President Kamala Harris is gaining momentum. Trump has posted strong poll numbers for two weeks in a row, benefiting from favorable trends.

As Election Day approaches, both campaigns are working to win over remaining undecided voters in battleground states where polling data shows an exceptionally close race.

This week, campaigns used different strategies to influence those voters. Harris’ team increased its media presence, investing heavily in digital and TV advertising in key battlegrounds, appearing on the “Charlamagne the God” podcast to woo black voters and securing a rare solo interview with Fox News’ Bret Baier.

The vice president wrapped up campaign week in Michigan, making stops in Grand Rapids before hosting events in Lansing and Oakland County, near Detroit.

Meanwhile, Trump conducted a media boom, engaging in interviews with friendly media outlets while avoiding unfavorable ones. This week, he participated in a pre-recorded women-only town hall with Fox host Harris Faulkner, followed by a Hispanic town hall with Univision.

On Thursday, he met with Fox & Friends co-host Lawrence Jones at a barbershop in the Bronx, met with the Wall Street Journal editorial board and gave a video interview with George “Tyrus” Murdoch for OutKick. He also spoke at Al Smith’s charity dinner.

He appeared on Friday Fox & friendsjoined The Dan Bongino Show, and recorded an interview with wrestler Mark Calaway before traveling to Michigan.

Emerson College Survey (October 14-16)

A new Emerson College poll conducted Oct. 14-16 of 1,000 likely voters shows the race is dead. Harris is narrowly ahead with 50 percent of the vote, while Trump is close behind with 49 percent. This near-even split reflects a highly polarized electorate, with both candidates working to win over undecided voters in the crucial final weeks.

Fairleigh Dickinson University Survey (October 8-14)

A Fairleigh Dickinson University poll conducted Oct. 8-14 among 755 likely voters shows Harris leading by three points, with 50 percent support compared to Trump’s 47 percent. While Harris maintains a steady lead, the poll underscores Trump’s resilience in retaining his core supporters. In this poll, the simple sampling error for 806 registered voters is +/-3.5 percentage points.

Fox News Poll (October 11-14)

In contrast, a Fox News poll conducted Oct. 11-14 by Beacon Research/Shaw & Company Research of 870 likely voters shows Trump leading by 2 points, with 50 percent support in comparison to Harris with 48 percent. This represents a notable shift towards Trump and reflects growing momentum in key regions. The gains suggest Trump’s campaign efforts could prove effective in swing states as he narrows the gap with Harris. This survey has a margin of sampling error of +/- 3 percentage points.

The Trump Momentum

On Friday, Nate Silver’s popular forecast confirmed the shift in momentum toward Trump, noting that his odds of winning were at their highest since August. The updated model reflected several strong poll numbers in Trump’s favor in key swing states such as Wisconsin, Michigan and Pennsylvania.

Silver’s latest projections show Trump with a slight edge in the Electoral College with a 50.2 percent chance of winning, compared to Harris’ 49.5 percent — although Harris has a 75 percent chance of winning the popular vote.

While FiveThirtyEight’s simulations also favor Trump, the model gives him a 52 out of 100 chance of winning, compared to Harris’ 48 out of 100.