Smile 2 is one of the new horror releases in 2024, just before Halloween. The marketing campaign for Smile 2 has reached new heights of bizarre and disturbing creativity. New Yorkers recently reported an eerie sight that both fascinated and unsettled them: people with disturbingly wide, fixed smiles walking through the city.

This marketing campaign caught the attention of people on the social media platform X. The official plot of the film is as follows:

Global pop sensation Skye Riley is about to embark on a world tour and experiences increasingly horrific and inexplicable events. Overwhelmed by the escalating horrors and pressures of fame, Skye is forced to confront her past.

Bizarre Smile 2 promotions

The horror film 2022 Smile garnered attention for its spooky premise, in which characters are haunted by sinister, smiling figures before suffering a tragic fate.

With the publication of Smile 2 The fans are excited on the corner and the film’s promotional team is doing everything they can to increase the excitement even further.

In a recent viral marketing stunt that garnered widespread attention on social media platforms such as

These people were casually dressed and had lifeless expressions except for their unsettling smiles. These actors perfectly captured the horror of the franchise, terrifying commuters and tourists alike.

The haunting premise of Smile 2

Directed by Parker Finn, Smile 2 It is expected to delve deeper into the story of smile-induced terror introduced in the first film. The film explores how the malevolent power behind the smile continues to spread and take advantage of unsuspecting victims. Even though plot details remain secret, the marketing campaign has managed to keep anticipation high.

The disturbing publicity stunt of placing these creepy-looking “smilers” here and there in New York hits the core theme of the film series. The core theme of the series is that even the most innocent gestures can be turned into something terrible.

The campaign for Smile 2 is also compared to few other horror film promotions. Similar spooky promotions have also been done by films like IT Chapter Twowhere drains in the streets were filled with red balloons, or The ringin which actors disguised as Samara lurked in public places.

How the film will perform after its release remains to be seen. Stay tuned to this space for the latest updates on your favorite shows and movies.