George Pickens wore expensive eye black last week.

According to NFL Network’s Tom Pelissero, the Pittsburgh Steelers wide receiver was fined $10,231 by the NFL on Saturday for displaying a “personal message” on his black eye during last week’s game against the Dallas Cowboys .

That message, of course, read: “Open F***ing Always.”

Pickens was also reportedly fined $10,230 for a face mask penalty against the Cowboys, bringing his total bill for the game to $20,461. His actual performance in the game: three catches on seven targets for 26 yards.

It’s worth noting that the explicit nature of Pickens’ eye blacking didn’t specifically result in a fine, although it almost certainly helped bring the matter to the NFL’s attention. NFL rules prohibit players from “carrying, displaying or otherwise transmitting any personal message, whether in writing or illustration, unless such message has been approved in advance by the league office.”

Apparently Pickens’ eye blacking was not approved in advance by the league office.

Pickens has yet to score a touchdown this season, his third with the Steelers. He posted his first career 1,000-yard season last year and is on pace to reach the threshold again, but against the Cowboys he only got on the field for 34 snaps, his lowest total of the year.

The Steelers’ 20-17 loss to Dallas was their second straight loss and increased their record to 3-2, a tie with the Baltimore Ravens atop the AFC North.