Apple’s small streaming service is often dismissed as something of an also-ran by mainstream press outlets, with that disdain generally stemming from third-party measurements of Apple TV+’s low viewership numbers. But at least this week, the streamer can claim it has one of the biggest movies in the entire streaming landscape. And all it needed was to spend a lot of money to land it. The instigatorsa comedic heist drama by Matt Damon, Casey Affleck and director Doug Liman.

This snapshot of the most popular streaming movies for the 7-day period ending August 14 comes from streaming search engine Reelgood, a service that monitors 20 million viewing decisions each month across all streaming platforms in the U.S. The latest snapshot of the week’s top 10 streaming movies includes:

1. The instigators (AppleTV+)
2. Planet of the Apes: Kingdom (Hulu)
3. The Bikers (Peacock)
4. Deadpool 2 (Disney+)
5. Ghostbusters: The Ice Cold Empire (Netflix)
6. Twisters (Max)
7. challenger (MGM+)
8. IF (Outstanding+)
9. Dead Pool (Max)
10. Evil little letters (Netflix)

This is not really an interesting list if you ask me, as the lack of original films from all major streamers proves – with the exception of The instigators on Apple TV+.

I’ve written about this many times, but the fact is that audiences seem to want less and less of what the streamers offer when it comes to original films. Netflix’s latest big movie The Unionstarring Mark Wahlberg and Halle Berry is one of many examples I could give. Although it landed at number 1 this week, The instigators is still burdened with poor critic and audience ratings on Rotten Tomatoes (41% and 58% respectively).

Apple summarizes the film’s plot as follows: “Rory (Matt Damon) and Cobby (Casey Affleck) are reluctant partners: a desperate father and an ex-convict are brought together to steal the ill-gotten gains of a corrupt politician.

“But when the robbery goes wrong, the pair are thrown into a whirlwind of chaos, pursued not only by the police but also by backward bureaucrats and vengeful gangsters. Completely overwhelmed, they convince Rory’s therapist (Hong Chau) to accompany them on their wild jaunt through the city, where they must put aside their differences and work together to avoid arrest – or worse.”

Is there something that gets lost in translation when trying to package the cinema experience into a television format? I suspect it’s a mix of both, and a feeling that the original films that the streamers keep giving us fall short compared to a season of television that you can really sink your teeth into. Whatever the reason, it’s a shame. I don’t want to live in an entertainment world where feature films are just an afterthought of the streamers that turned Hollywood on its head in the first place.