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    • Upfronts

    Amazon exceeds internal target of .8 billion for upfront ad revenue in first year of Prime Video push
    Massachusetts

    Amazon exceeds internal target of $1.8 billion for upfront ad revenue in first year of Prime Video push

    Amazon is on track to exceed its internal goal of $1.8 billion in upfront video advertising commitments, a person familiar with the financials confirmed to Deadline. The strong endorsement from advertisers follows a move by Prime Video last January to…

    Posted on Idris Bevan
    Netflix closes upfront sales and reports earnings in line with expectations
    Tennessee

    Netflix closes upfront sales and reports earnings in line with expectations

    Netflix said it had completed its upfront advertising negotiations and reported a 150% increase in sales commitments over 2023, in line with the company’s expectations. The presence of advertising on the world’s leading streaming service is, of course, a new…

    Posted on Eira Gwyneth
    Disney appoints YouTube veteran Adam Smith as chief product and technology officer
    Alabama

    Disney appoints YouTube veteran Adam Smith as chief product and technology officer

    Disney Entertainment and ESPN have a new chief technology and product officer, appointing longtime YouTube executive Adam Smith to the position on Thursday. Smith has been hired as chief product & technology officer for the entertainment and sports media businesses,…

    Posted on Idris Bevan

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