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Loyalty Program

Tech packages use the oldest form of upselling for growth: French fries

This is the conclusion of today’s Morning Brief, which you Sign up to receive it in your inbox every morning, along with: A flood of technology packages has brought consumers back to a basic American question: “Would you like fries…

JetBlue launches $2.75 billion debt sale backed by loyalty program

(Bloomberg) — JetBlue Airways Corp. has begun selling $2.75 billion in bonds and loans backed by its loyalty program to boost the airline’s reserves and fund general corporate purposes. Most read by Bloomberg The company plans to sell $1.5 billion…