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    Kate McKinnon disrupts strangers’ bathroom visits to push away the Philips Sonicare toothbrush
    Enterprise

    Kate McKinnon disrupts strangers’ bathroom visits to push away the Philips Sonicare toothbrush

    In a new series of commercials, the SNL alum transforms into the quirky Susan Toothbrush, urging her toothbrushes to switch to Sonicare. Royal Philips, the global health technology giant, has launched a new advertising campaign featuring none other than comedian…

    Posted on Idris Bevan
    How Google, LG and Samsung are pushing the boundaries of technology advertising
    Alabama

    How Google, LG and Samsung are pushing the boundaries of technology advertising

    As part of The Drum’s Consumer Technology Focus, we use insights from Kantar’s Marketplace, an automated market research platform, to show the impact of ads from Samsung, Google and LG. With so much choice available to tech-savvy consumers, promoting the…

    Posted on Idris Bevan

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