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    • Consumer Technology

    Don’t believe the hype – a marketer’s guide to distinguishing breakthrough technologies from fads
    Alabama

    Don’t believe the hype – a marketer’s guide to distinguishing breakthrough technologies from fads

    Marketers often get caught up in the hype surrounding new consumer technologies and gadgets. The Drum asks how marketers can better assess the long-term benefits of new technologies so they don’t end up footing the bill or being embarrassed. In…

    Posted on Idris Bevan
    Inside Yoto – the speaker brand that wants to prove that technology can have a positive impact on children
    Alabama

    Inside Yoto – the speaker brand that wants to prove that technology can have a positive impact on children

    In a world where kids are glued to screens, audio technology is an emerging category that markets itself as an antidote. For The Drum’s Consumer Technology Focus, we spoke to Yoto, one of the major players in the space, to…

    Posted on Idris Bevan
    “Virtual real” e-games can promote participation and inclusion in real sport
    Colorado

    “Virtual real” e-games can promote participation and inclusion in real sport

    There is a growing consensus that video games can encourage people to participate in real-world sports, says Emma Dunipace of Designwerk – and this creates excellent branding opportunities. Gaming has a bad reputation. It can conjure up images of young…

    Posted on Madoc Meredith
    AI is constantly evolving and is found in more and more technologies we use – Houston Public Media
    Alabama

    AI is constantly evolving and is found in more and more technologies we use – Houston Public Media

    AP Photo/Michael Dwyer, file photo FILE – The OpenAI logo is seen on a cellphone in front of a computer screen showing the March 21, 2023 edition of ChatGPT in Boston. OpenAI has introduced a new artificial intelligence model that…

    Posted on Idris Bevan
    How Samsung saved Olympic media money by giving athletes 17,000 phones
    Michigan

    How Samsung saved Olympic media money by giving athletes 17,000 phones

    Media buying for the Olympic Games isn’t cheap. That’s why Samsung has found a new marketing trick for Paris 2024: It’s giving away its phones to athletes. For The Drum’s consumer tech focus, the CMO explains why. Benjamin Braun, Chief…

    Posted on Caradoc Wyn

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