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    • brand strategy

    Kate McKinnon disrupts strangers’ bathroom visits to push away the Philips Sonicare toothbrush
    Enterprise

    Kate McKinnon disrupts strangers’ bathroom visits to push away the Philips Sonicare toothbrush

    In a new series of commercials, the SNL alum transforms into the quirky Susan Toothbrush, urging her toothbrushes to switch to Sonicare. Royal Philips, the global health technology giant, has launched a new advertising campaign featuring none other than comedian…

    Posted on Idris Bevan
    Don’t believe the hype – a marketer’s guide to distinguishing breakthrough technologies from fads
    Alabama

    Don’t believe the hype – a marketer’s guide to distinguishing breakthrough technologies from fads

    Marketers often get caught up in the hype surrounding new consumer technologies and gadgets. The Drum asks how marketers can better assess the long-term benefits of new technologies so they don’t end up footing the bill or being embarrassed. In…

    Posted on Idris Bevan
    Inside Yoto – the speaker brand that wants to prove that technology can have a positive impact on children
    Alabama

    Inside Yoto – the speaker brand that wants to prove that technology can have a positive impact on children

    In a world where kids are glued to screens, audio technology is an emerging category that markets itself as an antidote. For The Drum’s Consumer Technology Focus, we spoke to Yoto, one of the major players in the space, to…

    Posted on Idris Bevan
    “Virtual real” e-games can promote participation and inclusion in real sport
    Colorado

    “Virtual real” e-games can promote participation and inclusion in real sport

    There is a growing consensus that video games can encourage people to participate in real-world sports, says Emma Dunipace of Designwerk – and this creates excellent branding opportunities. Gaming has a bad reputation. It can conjure up images of young…

    Posted on Madoc Meredith
    Experiential marketing at sporting events turns fandom into brandom
    Colorado

    Experiential marketing at sporting events turns fandom into brandom

    This summer has been a true sports festival and with the Paralympics there is even more on the agenda. Beki Winchel from Spiro explains why sports and experiential marketing are a perfect match. The opening ceremony of the 2024 Olympic…

    Posted on Madoc Meredith
    NFL presents the diverse faces of football in an energetic 72andSunny spot
    Colorado

    NFL presents the diverse faces of football in an energetic 72andSunny spot

    The spot, created by 72andSunny, emphasizes representation as NFL players appear alongside flag football stars and Wheelchair Football League athletes. Today, the NFL launched “This is Football Country,” its 2024 season campaign that celebrates the unifying power of the sport…

    Posted on Madoc Meredith

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