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Political ads are driving an advertising surge at Fox News owner Fox Corp. ahead.
Duluth

Political ads are driving an advertising surge at Fox News owner Fox Corp. ahead.

Strong political advertising brought Fox Corp. a good quarterly success: advertising revenue increased and profits doubled compared to the previous year.

Fox reported revenue of $3.56 billion, up 11 percent year over year, including advertising revenue of more than $1.3 billion, also up 11 percent. Meanwhile, net income was $832 million, more than double last year’s profit of $415 million. However, that gain was distorted by the value of Fox’s option on sports betting platform FanDuel.

The company typically sees the biggest gains in political advertising in its broadcast segment, which includes both the Fox broadcast network and local Fox television stations. At the company’s earnings call, Fox CEO Lachlan Murdoch said political advertising revenue was a company record.

In the company’s television segment, which includes the Fox television network and streaming service Tubi, revenue was $1.95 billion, thanks to a surge in political advertising as well as NFL and football coverage on Fox Sports.

“From a revenue perspective, it is the local broadcasters who are our election heroes, but it is not just our broadcasters who benefit from heavy political spending,” Murdoch said. “We have seen Tubi become a key recipient of political advertising this cycle for these large but hard-to-reach audiences, coupled with its advanced targeting and geotargeting capabilities have clearly differentiated Tubi from the competition as campaigns target them “To maximize reach and efficiency.”

In the cable segment, driven by Fox News, revenue was $1.6 billion thanks to tariff increases and higher ratings.

“Fiscal 2025 is off to a solid start across our portfolio, with strong audience growth at Fox News, record-breaking political advertising across the company, accelerating revenue growth at Tubi and a strong start to our fall sports calendar,” said Lachlan Murdoch, Fox CEO , in a statement. “Taken together, these contributions led us to deliver particularly strong financial results in our first fiscal quarter, driven by notable revenue and profit growth. Our strategy and focus will benefit our audience, our advertising and distribution partners and Fox shareholders.”

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