As part of State Farm’s ongoing football campaign Patrick Mahomes And Coach Andy Reid collaborate with the brand for their latest commercial of the season.

The aim of the spot is to reunite the legendary duo with State Farm’s Jake for the ultimate trick play – the “Bundle Rooski” – that will help fans save money by bundling their insurance.

This is by far the first time Patrick Mahomes and Andy Reid have worked with State Farm.

In an email to The explosionIt was revealed that State Farm’s new commercial gives fans and viewers a glimpse into the various dynamics of their close relationship off the field.

In addition to the “Bundle Rooski,” the campaign highlights a range of topics in other spotlights, from combining football with unexpected talent like Detroit Lions DE Aidan Hutchinson in the “Ballet Class” spot to portraying the “Ted Lasso” character Dani Rojas the “Bundle is Life” ad highlighting how bundling home and auto insurance with the State Farm Personal Price Plan can help customers get affordable coverage.

According to the email, the bundling serves as the cornerstone of State Farm’s football season campaign this year.

The new “Bundle Rooski” commercial begins with State Farm’s Patrick Mahomes and Andy Reid demonstrating the “Fumble Rooski” to Jake, which sparks Jake’s idea for the “Bundle Rooski.”

“Or you can combine your household and car and save money. “The old ‘Bundle Rooskie,'” suggests Jake Patrick.

“That’s a better play,” the NFL quarterback admits, while Andy Reid joins in, playfully noting that it’s “fun to say.”

The Kansas City Chiefs head coach then begins saying “Bundle-Rooskie” in various accents as the camera zooms in on his face and Patrick and Jake exchange confused looks at Reid’s antics.

“Bundle-Rooskie” isn’t the only new commercial featuring Patrick Mahomes.

Also making its debut, “Bundle is Life” stars Patrick alongside “Ted Lasso” star Cristo Fernández and State Farm mascot Jake from State Farm. This campaign highlights the benefits of bundling home and car insurance and introduces the trio, celebrating the humorous way of combining football and soccer.

The commercial was filmed on a high school football field in Kansas City in just one day in June Forbes. Cristo Fernández had a great time with Kansas City Chiefs quarterback Patrick Mahomes, who took selfies with Fernández and his sister, praised his football skills and exchanged numerous high-fives during the shoot.

In the past, Patrick Mahomes and Andy Reid have showcased their chemistry and camaraderie in State Farm commercials, which typically featured humor and clever scenarios involving football and insurance.

The partnership with State Farm places an emphasis on themes of teamwork and strategy, alongside the importance of bundling insurance policies for better savings and coverage, and represents a notable shift in the field of sports marketing that goes beyond simply targeting individual athletes to coaches and teammates.

State Farm’s strategy to feature key Chiefs figures exemplifies a broader approach to supporting athletes and underscores the importance of a team’s culture and its leaders in shaping the brand narrative.

State Farm announced that it received 415 media placements worth over $20 million through a live stunt at a Philadelphia Eagles game last NFL season. During the event Donna Kelce, Mother of Travis and Jason Kelce, watched her son Jason play while sitting next to Jake, the fictional spokesman for State Farm.

“The team was really smart because they alerted our measurement partners and said, ‘Something is happening.’ Let’s be ready to get the data.” And we did. “We did it really quickly,” Griffin continued. “And then we saw something we didn’t expect. We had three spots in the Eagles game and three spots in the Chiefs game later that evening. The performance of the spots increased 15-fold after the stunt.”