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Olympic Games trigger debate: Can China become a “sports superpower” by letting the market train its athletes?
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Olympic Games trigger debate: Can China become a “sports superpower” by letting the market train its athletes?

Every four years at this time, when the world’s attention turns to the thrill of victory at the Summer Olympics, an old debate flares up again in China: the role of the market and the government in sport.

Zheng was the first Asian tennis player to receive the honour, but her path to success was different from that of almost every other Chinese athlete who competed in the Games. It was down to the support she received from her family rather than any state sponsorship. This was widely seen as the best proof that China can use market-driven means to develop world-class athletes.

“(It shows that) even without the support and shackles of the state system, one can live an epic life if one relies on the full development of one’s personal abilities, talents and potential,” said a user on the popular microblogging service Weibo.

China has a highly centralized national sports system in which governments at all levels have comprehensive control over virtually every link in the chain – from talent acquisition to training schedules to commercial promotion.

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The system is a legacy of Chinese central planning and has remained largely untouched despite decades of reforms and opening up the country. During this time, the conditions were created to quickly secure a favorable starting position for winning Olympic medals. In addition, world-class athletes from humble backgrounds were discovered, including the 17-year-old Quan Hongchan diving phenomenonwho was born the third of five children in a rural village in Guangdong Province. His father was an orange farmer, his mother worked in a factory, and his mother was in poor health after being hit by a car seven years ago.

However, the rigidity of such a state-controlled system runs counter to certain sports that have more extensive commercial networks worldwide, including tennis.

After the 2008 Olympic Games in Beijing, the tennis department of the Chinese sports administration launched a reform that for the first time included several players – including legendary Li Nathe first Grand Slam singles champion from Asia – who from then on was able to decide independently which international matches he took part in and which coaches he hired, with the financing coming from his prize money and not from state funds.
And Zheng’s gold has reignited passionate calls for market-oriented reforms in China’s other sports sectors, particularly football – which has been widely criticised as a “complete disgrace” while it is clouded by Corruption allegations at the highest level in the last two years.
In March, Chen Xuyuan, the former head of the Chinese Football Association sentenced to life imprisonment He was charged with accepting 81 million yuan ($11.2 million) in bribes, making him one of the highest-ranking officials punished in China’s comprehensive crackdown on corruption in sport.

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Such cases show that incomplete commercialization of certain sports can open the door to corruption, says Li Wei, economics professor at the Cheung Kong Graduate School of Business in Beijing.

The national sports system means that the government sets a specific sporting goal and then concentrates limited resources on the field to seek a competitive advantage, Li wrote in a column published on July 30 on the Caixin media platform.

And it is easier to achieve these goals in less competitive disciplines such as weightlifting than in more popular and competitive disciplines such as football and basketball, he added.

“In fact, both the national system and commercial sports have their own strengths,” Li said. “What we need to do now is to act according to the laws of sports, separate the national system from commercial sports… and operate differently for each.”

Football is a typical commercial sport and if it can be fully commercialized, it would have enormous commercial value in China, he said.

“Only by deregulating commercial sports, allowing the market to emerge where it should be and allocating resources can China develop from a major sports nation into a real sports power,” Li said.

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