British drinks maker Fever-tree has teamed up with French rosé wine maker Maison Mirabeau in the group’s latest attempt to shake up the spritz market and dethrone Aperol Spritz.

The collaboration to create the pale pink rosé spritz is set to be unveiled today as a combination of Fever-Tree’s raspberry and orange blossom lemonade and Maison Mirabeau’s Forever Summer rosé wine.

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The launch was “driven by a desire for longer, lighter and refreshing portions that are perfect for a relaxed summer drink,” Fever Tree CEO Tim Warrillow told the Times.

The collaboration to produce the pale pink Rosé Spritz is aimed at younger buyers with its lower alcohol content. The alcohol content of the Spritz is only 8 percent, which is much lower than traditional rosé, which is usually 12 to 13 percent.

Aperol Spritz, owned by the Campari Group, has been the market leader in the spritz sector for the past few years, but now Fever-Tree seems to want in on the summer fun.

It is not Fever-Tree’s first attempt to revive its UK performance after post-pandemic woes. Last year, after the group cut its annual profit expectations, Warrillow blamed the “vagaries” of the British summer weather.

But as Brits welcomed summer back this weekend with warm weather and sunny days in their favourite beer gardens, the boss of Fever-Tree seems optimistic.

“Last summer we experimented with a rosé spritz on the menus of various pub groups and it was a huge success,” said Warrillow.

“I think it will be well received, not only here but internationally,” he added.