The agreement with Tech Barcelona underlines the company’s commitment to consolidating Barcelona as a leading technology and digital innovation center in Europe.

Through its involvement in the Tech Barcelona ecosystem, the company will promote alliances with companies in the field of digital solutions and services and advance its digital roadmap, especially those initiatives focused on customer experience and Industry 4.0.

Digitalization is a strategic pillar that drives sustainability, efficiency and innovation for the company. Molins’ digitalization strategy for the coming years includes more than 50 initiatives in six key areas: customer experience, Industry 4.0, data and analytics, employee experience, digital enterprise and infrastructure. The most notable projects include the implementation of omnichannel processes and solutions for customer relationships, the creation of a center of excellence for artificial intelligence in industry and the development of skills to promote innovation, change adoption and collaborative and agile methodologies.

Javier Sueiras, Chief Information Officer of Molins, says: “Innovation and digitalization are key pillars of our strategy. Our partnership with Tech Barcelona aims to integrate and enrich the company’s innovation ecosystem and explore potential collaborations with local and international digital players.”

Meanwhile, Miquel Martí, CEO of Tech Barcelona, ​​stresses: “Our partnership with Molins reflects a shared commitment to building a more technological and sustainable future. At Tech Barcelona, ​​we will continue to support all sectors in this transition and promote collaboration between all actors in the ecosystem to make it a reality.”

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Read the article online at: https://www.worldcement.com/europe-cis/08082024/molins-has-partnered-with-tech-barcelona-to-accelerate-its-digital-innovation-strategy/