AI is all the rage these days, and apps and services are constantly adopting some form of AI technology. Apple is doing the same with its upcoming Apple Intelligence features. But some creative apps are fighting back, including the popular iPad app Procreate, which says, “AI is not our future.”

Procreate’s creator-friendly attitude towards generative AI

Over the weekend, Procreate launched a new page on its website to highlight its stance on AI and user privacy. The page lists three key commitments the app is making:

• No generative AI: We deeply respect your hard-earned skills.
• Your work belongs to you: We intentionally do not have access to your art.
• We value privacy: Your activity is not tracked in our apps.

The site also features the beautiful quote “Creativity is made, not produced,” which explains the company’s reasons for this attitude.

Generative AI strips the humanity out of things. The technology is based on theft and is steering us towards a bleak future. We think machine learning is a compelling technology with many benefits, but the path generative AI is taking is the wrong one for us.

We are here for the people. We are not chasing technology that poses a moral threat to our greatest jewel: human creativity. In this technological onslaught, this could make us an exception or put us at risk of being left behind. But we see this path less traveled as the more exciting and fruitful one for our community.

James Cuda, CEO of Procreate, reiterates on X that the company will not introduce generative AI into its products.