YouTube Premium users around the world were dealt some bad news today. In over a dozen countries, prices for YouTube Premium’s individual and family plans have increased significantly. This is just the latest price increase from Google, as many countries saw price jumps just months ago, including the US last summer.

The price increases seem to be mostly concentrated in Europe this time around. According to this thread on Reddit, some of the prices have increased by almost 40%, which is just insane.

According to this thread, here are the increases reported by users:

As usual, Google’s email to users announcing the price increases states that this will allow the company to “continue to provide great services and features” and “support the creators and artists you see on YouTube.” We’ve seen similar language in previous price increase notifications, including here in the US.

Interestingly, the price increases seem to be even higher for people who subscribe to Premium through Apple on an Apple streaming device. This Reddit user in Sweden saw a whopping 60% price increase. However, this seems to be a “tax” for paying through Apple rather than directly through Google, as the price increase is much smaller for people who don’t pay through Apple. Even if users cancel their subscription through Apple and then resubscribe through Google, they’ll still pay more.

As you might expect, most of these threads are filled with people who have canceled their subscriptions. One user from Denmark said: “This increase makes YouTube by far the most expensive streaming service. It costs more than I pay for Amazon Prime, Netflix and HBO combined.”

Time will tell how this plays out for Google. At what point will the company offer the service at a price that exceeds what everyone is willing to pay?