LAKE COMO, ITALY / ACCESSWIRE / August 22, 2024 / Pioneer Alliance: Nike becomes the first official kit sponsor of an independent women’s football club in Serie A Femminile eBay, celebrating a defining moment for FC Como Women and women’s football in Italy.

As part of this partnership announcement FC Como – Women has launched the ‘We Belong Here’ campaign, which talks about where the club comes from, what it means to its fans and promotes its performance on the pitch. The new campaign features the 24/25 squad in the FC Como Women 24/25 plain home and away kits, a key element of the club’s recent rebranding initiative launched in early July. The Nike kit showcases the team’s connection to Lake Como with stunning local landscapes.

Renowned sports, fashion and lifestyle photographer Alessandro Simonetti photographed the players. Simonetti has gained international recognition through his self-published works, including with Diesel, Pirelli, Ducati, Rapha, CP Company and Coach.

“Although he comes from photojournalism, his method and shooting style are is often from an artistic perspective, with a specific creative vision and result as as opposed to a mere visual representation of the events taking place. Known for dark and intense yet distinctively stylized photographs, often taken in black and white, One of Simonetti’s main goals is to create timeless images, with the underlying philosophy Finding beauty in the unknown.” – Dazed and confused

Mercury/13 announced the acquisition of a majority stake in FC Como – Women in March. The immediate priority was to find a technical sponsor. Nike became the preferred partner as they share the same values ​​and vision for the future of women’s football. This partnership represents a significant milestone for the club.

“It is with great pleasure that I announce this historic alliance between Nike and FC Como Women. The last few months we have spent building a partnership with them have been the most exciting of my career. Their commitment to women’s football is inspiring. Ultimately, we see the world in the same way and there is nothing more powerful than working with those who have a great vision for the future.” said Victoire Cogevina Reynal, co-CEO and co-founder of Mercury/13 and negotiating representative on behalf of FCCW.

Discover the iconic style of FC Como Women! We chose black and white for our kits to embody elegance and sophistication on the pitch. White represents purity and commitment, while black symbolizes strength and determination. Together, these colors capture the essence of our team and our passion for the game.

Images from the campaign “We belong here”

drive.google.com

WE BELONG HERE Campaign description/captions

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Photographer: Alessandro Simonetti

Creative direction & production: Ines Rovira

Camera Assistant: Luca Bais

Light assistant: Federico Lombardi

Hair and makeup: Nicole Bellanti

Hair and make-up assistance: Alessandra Marchello

Post-processing: Giorgio Gagliano

Player: Giulia Rizzon, Julia Karlenas, Alma Hilaj, Katja Schroffenegge, Alia Guagni & Mina Bergersen

Editor’s note:

The FC Como Women’s 24/25 solid-colour home and away jerseys are not available in retail stores this year.

For more information:

Alejandra Depalma
Mercury/13, head of communications
(email protected)

Martina Giuliano
FCCW, Press Officer
(email protected)

SOURCE: Mercury/13