When it launches in 2025, ESPN’s direct-to-consumer streaming service — no pay-TV service required — will include the entire programming offering of ESPN+, according to ESPN Chairman Jimmy Pitaro.

Pitaro officially made the announcement at the USC Next Level Sports Conference, held at the Intuit Dome in LA on Thursday

The new thing is no surprise. In fact, it would have been unexpected if ESPN had chosen to keep ESPN+ as a separate paid service from what the company calls ESPN Flagship. The big question that hasn’t been announced yet is: What will the price of ESPN Flagship be?

ESPN’s flagship direct-to-consumer service, expected to launch in fall 2025, will deliver all of the linear TV programming currently available on the sports giant’s networks – as well as the additional events and content on ESPN+. ESPN Flagship is also expected to be closely integrated with ESPN Fantasy, providing betting options as well as stats, merchandising and trading within its app – as well as AI to help create a personalized version of “SportsCenter” for users.

The AI-tailored version of “SportsCenter” will deliver content based on a user’s favorite sports or teams, Disney CEO Bob Iger said at an investment conference earlier this year. If you turn on ESPN to watch “SportsCenter,” you should know that I’m a Knicks fan, Iger said. We’re actually working on that.”

As a standalone service, ESPN+ costs $11.99 per month or $119.99 per year, after a price increase that takes effect on October 17th. ESPN+ provides access to thousands of live events and archives, including UFC Fight Nights and pay-per-view events, NHL, MLB, PGA Tour, Grand Slam tennis, collegiate sports from 20 conferences and soccer games from LaLiga, FA Cup, Bundesliga, Major League Soccer and more.

Disney expects to launch an ESPN tile on Disney+ this December, allowing “streaming customers to try out sports within Disney’s branded and general entertainment offerings,” the company said.