elf is committed to inclusivity as a partner of the Billie Jean King Cup, as co-host of the inaugural Power of Women’s Sports Summit, and with iHeartMedia’s Women’s Sports Audio Network.

OAKLAND, Calif., August 21, 2024–(BUSINESS WIRE)–Elf (NYSE: ELF) today announced that it is expressing its strong support for equality and inclusivity by entering into a new multi-year global partnership with the Billie Jean King Cup by Gainbridge (BJKC), the women’s tennis world cup. Elf is the exclusive skin and cosmetics partner of the BJKC, the world’s largest annual international team competition in women’s sport. In addition, Elf will co-host the inaugural Power of Women’s Sports Summit.

The tournament final will be held from 13 to 20 November 2024 in Málaga, Spain, and the accompanying Power of Women’s Sports Summit will take place on 20 November.

Accessibility is about breaking down velvet ropes and removing barriers. elf does just that by showing up in unexpected places and opening them up to a broader community. The brand’s commitment to empowering legendary women – on the tennis court, on the racetrack with Indy 500 driver Katherine Legge, on the ice with Kendall Coyne Schofield, in the pool with Anastasia Pagonis, in the boardroom with the Change the Board Game initiative and elsewhere – fuels their vision to break down norms, shape culture and connect communities through positivity, inclusivity and accessibility.

“84% of sports fans care about women’s sports – 49% of whom are women – and yet women’s sports are only covered in 15% of the media. The math doesn’t add up. So we’re creating an elfing buzz to democratize the playing field. You can’t create true equality if the awareness of building a fan base isn’t there. elf is helping to shape the conversation. By creating access, we inspire change and empower others to do the same,” said Kory Marchisotto, Chief Marketing Officer of elf Beauty.

elf is the exclusive skin and cosmetics partner of BJKC, the first annual global sporting competition named after a woman, bringing a strong message of empowerment to the event. The accompanying Power of Women’s Sports Summit brings together 100 of the most influential changemakers from sport, business and entertainment on a global stage to celebrate progress and raise awareness of the ongoing process of advancing gender equality in sport and the positive impact this has on athletes, fans and potential sponsors.

“elf stands for diversity and believes that self-expression is the key to every individual’s beauty. The brand’s ethos aligns seamlessly with the Billie Jean King Cup’s commitment to excellence, equality and empowerment and we are delighted to welcome them as a partner,” said Ilana Kloss, Chair of Billie Jean King Cup Limited.

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“Their commitment to inclusivity and impact reflects our mission to promote equality and excellence in women’s sports. This partnership will inspire athletes and fans alike and highlight the beauty of diversity and the strength of unity,” Kloss continued.

elf is a founding partner of iHeartMedia’s recently launched iHeart Women’s Sports Audio Network, the first audio platform dedicated exclusively to women’s sports, designed to bring well-known and emerging influential athletes and relevant programs to listeners nationwide. As part of its partnership, elf will present a live recording of the “Rennae Stubbs Tennis Podcast” in the Summit’s fan zone.

“We are thrilled to strengthen our partnership with eleven and join forces to advocate for greater equality for women in sports by bringing together the power of iHeart’s massive audio audience with tennis icons like Billie Jean King and Rennae Stubbs, who paved the way for women on the court when no one believed in them,” said Gayle Troberman, CMO of iHeartMedia.

“Momentum is there today, but there is still so much work to be done before women who want to compete can do so on equal terms. That’s why iHeart Women’s Sports is such an important platform for us to give a voice to everyone who needs to be heard on this issue.”

The Billie Jean King Cup by Gainbridge

Twelve national teams play at one venue for six days for the right to be crowned champions in the tournament final. Launched in 1963 as the Federation Cup, the Cup was renamed after Billie Jean King in 2020. It is the only tennis competition that provides money to all participating nations to continue to fund tennis programs, ensuring an unparalleled platform to create opportunities and change lives.

Summit on the power of women’s sport

Billie Jean King Enterprises’ Power of Women’s Sports Summit brings together, for the first time, leaders, athletes and influencers from the worlds of sports, business and entertainment, all with a common goal of accelerating progress in women’s sports as a marketplace.

Confirmed participants at the invitational summit include Billie Jean King, sports icon and social justice advocate Christiane Amanpour, CNN’s chief international relations anchor, Malala Yousafzai, a global education activist, and many more to be announced soon.

CNN is the official media partner of the Power of Women’s Sports Summit.

About iHeartMedia, Inc.
iHeartMedia, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans each month. iHeart’s broadcast channels alone have a larger consumer reach in the U.S. than any other media company; twice the size of the next largest broadcast company and over four times the ad-supported reach of the largest pure-play digital audio service. According to Podtrac, iHeart is the largest podcast publisher with more downloads than the next two largest podcast publishers combined, has the largest social footprint among audio players, with seven times the followers of the next largest audio media brand, and has the only fully integrated audio advertising technology solution for broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services.

About eleven Beauty
Elf Beauty (NYSE: ELF) is driven by the belief that anything is possible. We are a different kind of company that breaks norms, shapes culture and connects communities, championing positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible for every eye, lip, face and skin concern. Elf cosmetics, elf SKIN, Keys Soulcare, Healthy People And NATURAL are led by goals, driven by results and fuelled by our superpowers. Elf Beauty is certified Cruelty Free by both Leaping Bunny and PETA, offers elf-clean and vegan products and is proud to be the first beauty company to achieve Fair Trade certification across its entire supply chain. A good heart is at the heart of our ethos: we donate 2% of our net profits to organisations that have a positive impact. Find out more at www.elfbeauty.com

About Billie Jean King Cup LTD
Billie Jean King Cup Limited is a partnership between the International Tennis Federation and TWG Global, formed to enable transformative investment and innovation for the Billie Jean King Cup, the women’s tennis world cup. By combining expertise and experience from tennis, business and entertainment, our core mission is to grow and leverage the world’s most popular annual women’s team competition as a platform for positive change.

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Contacts

MEDIA:
Samantha Critchell
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Personal report on the Billie Jean King Cup:
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