Seven scents evoke the atmosphere of legendary clubs around the world

Key Takeaways:

• Jessie Willner and Hanover Booth, co-founders of Discothèque, have launched a new fragrance collection inspired by legendary nightclubs around the world.
• The collection consists of seven unique scentseach evoking the atmosphere and memories of famous clubs and their patrons.
• The scents debuted exclusively at Selfridges and were created in collaboration with five renowned perfumers.
• The aim of the scents is to capture the sensory experience of nightlifeDifferent ingredients are mixed to reflect different eras and circumstances.

Luxury fragrance brand Discothèque, co-founded by Jessie Willner and Hanover Booth, has unveiled a new range of seven scents designed to evoke the atmosphere of famous nightclubs and their glamorous patrons. This collection, which premiered exclusively at Selfridges, aims to immerse customers in the sensory experiences of nightlife through scent.

The scents include Heathens, cowboys and the Santa Ana windsinspired by Helena’s, a popular 1980s Los Angeles club known for attracting celebrities such as Madonna and Sean Penn. Comprised of a blend of palmarosa, sweet grass, tea leaf, cedar wood, cardamom and white musk, the scent pays homage to the legendary venue where Jack Nicholson first met Rebecca Broussard, a waitress at the club.

Other scents in the collection include: Sweat, tears, paradise; Dark fantasy; Lola at the cloakroom; All night until first light; Call for a good time; And Baise Moi on the dance floor. The latter is a homage to the famous Parisian nightclub Les Bains Douches, frequented by fashion icons such as Karl Lagerfeld, Kate Moss and Jean Paul Gaultier.

“The whole idea behind the brand is to delve deep into the world of disco and translate the emotions and feelings of nightlife through scents to create an immersive sensory experience,” Booth explained.

An evening – the music, the colors, the smells – can be so deeply connected to memory, time or place.”

Willner added: “We’re so inspired by an earlier time than this, when you had to live in the moment – you couldn’t endlessly scroll through doom on your phone. You had to actually go out and see what people were wearing or hear what the DJs were playing to find your next favorite record.”

The fragrances were created in collaboration with five perfumers: Elodie Durande, Christian Provenzano, Nathalie Rouquet, Jean-Charles Mignon and Julie Pluchet. Pluchet has previously created fragrances for luxury brands such as Dunhill, Penhaligon’s and Graff.