Coach Prime isn’t too happy with that Colorado’s primetime matchup this week.

Deion Sanders and the Buffaloes return for a Big 12 matchup this week after a restful farewell Kansas State on Saturday night, but the timing of this weekend’s game left the head coach wondering, “Who’s doing this to us?”

Colorado Buffaloes running back Micah Welch, #29, celebrates with his teammates after scoring a goal during the second half against the Baylor Bears at Folsom Field. (Christopher Hanewinckel-Imagn Images)

“Who is doing this to us? “Who does that,” Sanders asked, referring to the 10:15 p.m. ET kickoff during Thursday’s episode Colorado Football Coaches Show.

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“Who has the power to sit up there and say, ‘Yeah, I’ll let them play at 8:15 a.m. (local time)?'”

Presenter Mark Johnson pointed the finger at television networks and added: “This is what happens when you have a program that everyone wants to watch.”

“But how stupid is that? How stupid is that,” Sanders continued. “It’s not wise for a television executive to say we’re going to show this game at this time because you’re thinking about eyeballs. They are thinking about selling merchandise in the commercials. You think about all of this. Why.” Would you do it at a time when half of America is asleep?

Colorado Buffaloes head coach Deion Sanders walks on the sideline during a college football game between the Colorado Buffaloes and the UCF Knights at FBC Mortgage Stadium on September 28, 2024 in Orlando, Florida. (Chris Leduc/Icon Sportswire via Getty Images)

DEION SANDERS SAYS HE SKIPD SCHOOL AS A CHILD TO “COUGH” BASEBALLS AND BROKEN BATS.

Colorado is 2-0 in league play for the first time since 2020, after a Overtime win over Baylorwhich marked the Buffaloes’ first Big 12 matchup in 14 years. This was followed by another league win at Central Florida, where they had a season-high 128 yards rushing.

The Buffaloes (4-1) will look to improve their league record when they host No. 18 Kansas State on Saturday.

Colorado Buffaloes quarterback Shedeur Sanders, #2, rolls out for a pass against the UCF Knights in the first quarter at FBC Mortgage Stadium. (Mike Watters-Imagn Images)

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The Wildcats (4-1) return to Folsom Field for the first time since 2010. Kansas State is also coming off a bye week.

The Associated Press contributed to this report.

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