“At Bath & Body Works, we are committed to listening to our teams and customers and fixing any mistakes we make – even those as unintentional as this one,” the company said in an emailed statement to NBC News and other media. “We apologize to anyone we offended, are working quickly to have this article removed, and are evaluating our moving forward.”

Some social media users assumed the error was due to a lack of diversity in Bath & Body Works’ marketing team.

“This kind of thing can easily be prevented by hiring the so-called ‘DEI’ candidate,” one X user wrote.

“Their lack of diversity in the workplace shows exactly why the candle resonated,” another X user wrote.

“How did this design even make it to the shelves? This isn’t just a branding mistake; It’s a reminder of how sensitive cultural symbols can be,” another X user wrote.

Others were quick to defend Bath & Body Works. In the comments on a Hollywood Unlocked Instagram post, some said they didn’t see the resemblance.

“Man, that’s a snowflake,” one Instagram user wrote. Another wrote: “I don’t think black people care but carry on.”

Another Instagram user admitted the mistake: “It was an honest mistake, it looks like a snowflake.” But they still took responsibility.”