• Leading style icons fuse sport, fashion and culture to showcase the ADIDAS ZNE collection in a new campaign designed to inspire fans and athletes around the world.
• Blending lifestyle and sport design codes, the latest looks transform the iconic, performance-oriented silhouette into an everyday uniform for the global sports and cultural community
• The ADIDAS ZNE collection will be available in stores and on https://www.adidas.com/us/sportswear.

Today adidas Sportswear launches its latest sport meets style shoe, the ADIDAS ZNE collection, in a campaign that brings together the next faces from the global family, including Tate McCrae, Jude Bellingham And Noah Lylesto show how everyone around the world can stay connected through a shared love of football, athletics, dance, music and more. The all-new hoodies, sweatshirts, pants, t-shirts and shorts offer comfortable fits and feature color-block details, while the black parallel stripes symbolize the lines that connect communities and fanbases to inspire everyone to unite through sport and culture.

A collective of adidas’ next-gen pioneers is in front of the new capsule collection with fresh looks: the Canadian singer-songwriter and dancer Tate McRaeActress and martial artist Xochitl Gomezleading KPOP group BABY MONSTERAmerican athletics star Noah LylesChinese snowboarder Su Yiming and football icons Jude Bellingham, Alessia Russo And Paulo Dybala. With each representing a community from the world of sport or culture, the ADIDAS ZNE collection was inspired by the lines of their playing field – from the running track to the stage and the field – a uniform designed to convey a sense of belonging and inspire the fan bases of these icons to connect through a love of sport, culture and style.

Noah Lyles says about the new line and its style:: “Sport and style are two of my biggest passions and I bring those worlds together as often as possible – be it on the track, in my free time or walking through the tunnel on race day. The fact that I get to take that passion even further as the face of the new adidas Sportswear collection is incredible. I’m constantly playing around with my style – for me, it always has to look and feel fresh. I can’t deny that I love big statement looks, but having staples that I can throw on and off at any time is also a secret to my style – timeless pieces are what counts. I’m so lucky that my sporting career has allowed me to travel the world and experience different cultures and communities – it has definitely influenced different fashion trends that I’ve immersed myself in over the years. In some ways, I think that’s ultimately helped me develop my own individual charisma and I’m excited to see how it evolves as I engage with more communities throughout my career and beyond.”

Aimee Arana, General Manager for Sportswear & Training at adidas Global, commented on the new collection: “Trends are constantly changing, but what we still see at the forefront of style today are comfort-first looks influenced by and born out of the world of sport. Additionally, our audience connects with likeminded individuals by embracing these style codes deeply rooted in sports culture as an expression of unity – and that’s exactly what this campaign wanted to celebrate. Each piece in the collection offers the wearer the opportunity to mix and match in a way that reflects their unique personality and mood – but through a combination that exudes togetherness, whether in the stands cheering on a home team or on the way to the pitch.”

Boasting a clean look and embracing the on-trend minimalist aesthetic, the new ADIDAS ZNE collection transforms the iconic, performance-focused silhouette into capsule pieces for everyday wear. Each piece utilizes Primeknit – adidas’ leading technology based on years of research into athlete movement and body mapping – to provide distraction-free, comfort-focused movement. The collection can be styled in a variety of ways to enhance the wearer’s individual style. Key looks from the collection include:

• ADIDAS ZNE FZ Hoodie and ADIDAS ZNE Pants: In pure white with contrasting black three-stripe branding and detailing, this fit is simple yet stylish with a monochromatic base tone that can be lighter or darker to suit the occasion. Offering a relaxed look through a dropped shoulder design, the ADIDAS ZNE Full Zip has a sleek funnel neck, complemented by an oversized hood for added comfort. The ADIDAS ZNE Pants complete the look with a slim fit as well as invisible seams and concealed pockets.

• ADIDAS ZNE T-Shirt and ADIDAS ZNE Shorts: The ADIDAS ZNE T-shirt and shorts are kept simple with a white color-block base for all-round comfort and versatility. The pieces feature a three-stripe logo on the chest and are further enhanced by a black parallel line design on either side of the arms and legs.
• ADIDAS ZNE women’s sweatshirt and ADIDAS ZNE barrel pants: The ADIDAS ZNE Sweatshirt for women features a boxy fit, a rounded crew neck and cuffed sleeves for shape and definition, while the ADIDAS ZNE Barrel Pants for women feature a straight leg silhouette for a more relaxed aesthetic.
• ADIDAS ZNE men’s hoodie and ADIDAS ZNE pants: The ADIDAS ZNE hoodie for men features a kangaroo pocket and a high-necked hood collar, while the ADIDAS ZNE pants have a regular, close-fitting design with cuffs at the ankle and feature hidden side pockets and an adjustable drawstring.

The ZNE collection from adidas Sportswear will be launched worldwide out of 29 August, on Adidas website, https://www.adidas.com/us/sportswearin trade and about the adidas-app.