It’s been a few years since Samsung launched its popular Frame TV range, and now we’re seeing more and more brands releasing their own canvas-like designs. The latest is TCL’s newly announced 4K QLED NXTFrame TV, which offers many of the features you’d expect from an ‘art TV’ – including a magnetic wooden frame, flush wall mounting, an ‘ultra-matte’ display and various gallery modes for displaying images.

The NXTFrame comes in four sizes: the 55-inch ($1,500), 65-inch ($2,000) and 75-inch ($2,500) models available now in the US, and a larger 85-inch model launching in September for $4,000. The price here is pretty comparable to the latest version of Samsung’s Frame TV, and the specs are similar, though Samsung’s 55-inch model is a bit cheaper at $1,300.

TCL is also launching a more expensive NXTFrame Pro series in the same sizes, starting at $2,000 and featuring improved sound thanks to a Bang & Olufsen 3.1.2 soundbar and wireless subwoofer system. All versions of the TV feature a 144Hz variable refresh rate and support HDR10, HDR10 Plus, Dolby Atmos Audio, and AMD FreeSync Premium.

The most notable features, however, are those designed to help consumers showcase the TV as a work of art. There’s an optional $699.99 movable floor stand that seems to be partially inspired by Samsung’s Studio Stand. TCL says the NXTFRAME’s cream-colored bezels “fit virtually any home decor.” It also comes with a pre-installed art library, options for displaying personal photo galleries, and an AI Art feature that lets users “curate a customized experience.”

The biggest downside so far is that while TCL includes its magnetic frame for free (unlike Samsung and Hisense, who charge extra for it), there’s currently only a single light wood option. Since there are entire companies dedicated to selling third-party magnetic frames for Samsung’s Frame TV, I imagine we’ll see other brands launch canvas-inspired offerings as well, looking to carve out their own space in this rising trend of aesthetically-focused displays.