Media conglomerate Cox Media Group has introduced a new targeted advertising tool to technology companies that uses audio recordings from smart home devices. The existence of this program became known late last year, but now 404 Media has also obtained more details about the program through a leaked pitch deck. The contents of the deck are creepy, to say the least.

Cox’s tool has the eerie name “Active Listening,” and the deck claims it works using smart devices that can “capture real-time intent data by listening to our conversations.” After the data is collected, advertisers can “combine that voice data with behavioral data to target consumers in-market,” the deck says. There is also vague mention of using artificial intelligence to collect data about consumers’ online behavior. The deck notes that consumers “leave a data trail based on their conversations and online behavior” and that the AI-powered tool can collect and analyze said “behavioral and voice data from over 470 sources.”

My main question is: How the hell can this be legal?

Most states have phone wiretapping laws that limit the ability to record a person without their explicit knowledge. If we’re all constantly being recorded by our smart devices, and those recordings are then funneled into targeted advertising so e-commerce sites can sell us more jeans or Blu-Rays or whatever it is we’re babbling about in our living rooms, why isn’t that a violation of, say, California state law that requires consent from both parties to record conversations?

The presentation also claims that Cox is currently working with major technology platforms, including Google, Amazon, and Facebook. “WE PARTNER WITH THE BEST TO DELIVER THE BEST,” the presentation states, showing ties to the major tech companies. While Cox works with these companies in some capacity, it is not clear if any of the companies have partnered with Cox on this particular advertising tool.

Some of the companies listed in the presentation seem a little worried about the legal ramifications of Cox’s “active listening” product. When 404 Media confronted Google about the presentation, the company said it had excluded Cox Media Group from its advertising partner program. “All advertisers must comply with all applicable laws and regulations, as well as our Google Ads policies. If we identify ads or advertisers that violate these policies, we will take appropriate action,” tech giant 404 told us in a statement.

In a brief statement, Amazon told Gizmodo: “Amazon Ads has never partnered with CMG on this program and has no plans to do so.”

When contacted by Gizmodo, a Meta spokesperson emailed, “We have no comment. But just to clarify, the article’s pitch deck lists Meta as a general marketing partner, not a partner ‘in this program.'” They then provided a link to a blog post about Facebook’s policies on using microphones for targeted advertising.

Gizmodo has reached out to both Cox Media Group and Google. We’ll update this story as we learn more. You can read the full pitch deck by clicking here.