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New retro Barbie ‘dumb phone’ keeps teens away from social media
Michigan

New retro Barbie ‘dumb phone’ keeps teens away from social media

  • The mobile phone maker behind Nokia has teamed up with Mattel to create a Barbie “dumb phone.”
  • The phone does not offer access to the internet or social media and is aimed at teenagers who want to reduce their screen time.
  • It costs £99 ($130) and will soon be sold in the US.

Human Mobile Devices, the company behind Nokia phones, has teamed up with toy maker Mattel to launch a Barbie “dumbphone.”

According to a press release announcing the device, the retro flip phone has a camera, alarm, MP3 player, and texting and calling capabilities, but no internet access or social media apps.

The focus is on simplicity and living in the real world without the distractions of the internet.

The The release of the Barbie phone is coming Generation Z members are swapping their smartphones for slimmed-down “dumb phones” to reduce screen time.

The rollout also comes at a time when children are returning to school, and more schools and districts are moving to ban smartphones in school to some extent.

Young people’s smartphone usage is being critically monitored by parents, educators, politicians and even mobile phone operators.

The new Barbie phone is currently available in the UK for £99 ($130) and will soon go on sale in the US.

It features fun accessories like a Barbie-style pearl band, attachable charms and stickers.