Stevie Martin’s show weighs up the differences between live and online comedy. Her career began in live comedy as the third member of Massive Dad and flourished in online comedy, where her sketches with Lola Rose Maxwell garnered tens of millions of views. So why return to the stage? Especially when (as an unfortunate headline in this paper suggests) comedy can no longer survive on laughs alone?

You could think of Clout as Martin’s one-woman campaign to prove that it can be done – and it’s a resounding success. Our host sees the above questions not as an opportunity for a turgid debate, but as a set-up for a clever and silly hour of tech comedy, presented by a woman who has managed to drag herself back on stage, but hasn’t given up her screens.

That’s understandable. Martin is having fun up here, listing the benefits of comedy online that can’t be replicated on stage (and she’s trying to prove it). There’s the cost-reward ratio (as one clip drollly shows, our host is “so successful online despite doing so little”) and the analytics available to model online success. Could these translate to the live arena? You can bet Martin is trying that too, dissecting this show moment by moment with various grids and charts on the screen.

Thankfully, you don’t need the AV assistance to know that Clout just flies by, buoyed by mischievous humor and high-class gags packed tightly into other gags, ready to let loose and multiply the surprise. (That’s especially true of her parodic final reveal of the show’s hidden framework.) So we get cheeky numbers about the three types of Shakespeare plays, the embarrassment of digging up his historical tweets, and a running gag about horses that look like lamps.

One could interpret this as Martin’s probably genuine fears, mentioned fleetingly here, about the impossibility of originality in comedy and her discomfort with telling autobiographical stories on stage. But there is no trace of fear in the performance, which amusingly demonstrates that wit is quite sufficient to carry a comedy show – at least when it is as brilliant and endearing as this one.