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Watch These Ulta Beauty Price Levels As Stock Soars After Berkshire Hathaway’s Involvement
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Watch These Ulta Beauty Price Levels As Stock Soars After Berkshire Hathaway’s Involvement

Key findings

  • Ulta Beauty shares rose 14% in extended trading on Wednesday after a regulatory filing showed that Warren Buffett’s Berkshire Hathaway bought 690,106 shares of the cosmetics retailer in the second quarter.
  • Since hitting a record high in mid-March, Ulta Beauty shares have been trading in a falling wedge, a chart formation that is trending downward but indicates a reversal to the upside.
  • Given the stock’s Berkshire-inspired jump, investors should keep an eye on key chart levels at $373, $406, $440 and $487.

Ulta Beauty (ULTA) shares rose nearly 14% in extended trading on Wednesday after a regulatory filing showed that Warren Buffett’s Berkshire Hathaway (BRK.A, BRK.B) acquired a stake in the cosmetics retailer in the second quarter.

According to a 13-F filing made available after the close of trading Wednesday, the Omaha-based conglomerate bought 690,106 shares of Ulta Beauty, with the holding valued at approximately $266.3 million as of June 30.

Berkshire’s investment is welcome news for shareholders of the specialty retailer, whose stock price has fallen 42% since hitting a record high in March through Wednesday’s close. In May, the company cut its full-year 2024 forecast due to slowing demand.

Ulta Beauty shares rose 14% to $375.50 in after-hours trading.

Below, we take a closer look at the specs in Ulta Beauty’s chart and point out key price points to look out for.

Falling wedge in focus

Since hitting a record high in mid-March, Ulta Beauty shares have been trading in a falling wedge, a chart formation that is trending downward but indicates a reversal to the upside.

Prior to Wednesday’s post-market move higher, buyers had defended the pattern’s lower trendline, enough to push the Relative Strength Index (RSI) out of oversold territory.

Levels to watch during the Berkshire-inspired jump

With Ulta Beauty’s Berkshire-inspired jump expected Thursday, investors should keep an eye on four key price levels.

The first is around $373, an area on the chart where the price is facing resistance consisting of the October and May swing lows, the upper trendline of the falling wedge, and the downsloping 50-day moving average (MA).

A close above this level could take shares to $406, where they could potentially face selling pressure from a horizontal line connecting the June 2023 swing low to several highs and lows from August last year to July this year.

Further buying could lead to a rally into the $440 region, which is currently just below the closely watched 200-day MA. This area would likely face resistance near a multi-month trend line connecting the May 26, 2023 gap high, the August 2023 swing low, and the April 3, 2024 gap low.

Finally, a longer-term uptrend could test higher resistance at $487, where sellers could decide to lock in profits around the July 2023 swing high, which also roughly coincides with a December-January consolidation phase that followed a gap in equities.

The commentary, opinions and analysis expressed on Investopedia are for informational purposes only. Read our warranty and liability disclaimer for more information.

At the time of writing, the author does not own any of the securities mentioned above.

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