TV advertising measurement company iSpot has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry.

In addition to certification for general transaction readiness, iSpot’s newest measurement method, iSpot Data Connect, has been found ready for scalable transactions in all currency classifications assessed by the JIC. This includes total households and viewers in both average ad minute and exact spot ad measurement and personalized demos.

According to iSpot, it is the only measurement provider to date that has received recognition from the JIC that it meets the basic requirements required for use in transactions of all three classifications. The assessment has shown that iSpot data is sufficiently robust for forecasting, planning, estimating and accounting purposes.

The JIC Measurement Subcommittee awarded iSpot this industry certification after nearly 300 data tests of its data. The certification is valid for two years.

“The JIC and its members have carved out an important place for themselves in today’s media ecosystem, not only because they understand and evaluate the value and accuracy of today’s measurement methods and data with effectiveness, efficiency and accuracy, but also because they set a great example of how the industry should think about tomorrow’s measurement quality,” said Sean Muller, CEO of iSpot.TV. “We are thrilled and honored to receive this certification and look forward to continuing to be an example to the entire industry of what measurement can look like when done right.”