MrBeast and members of his YouTube influencer circle allegedly profited millions of dollars from questionable crypto deals, according to a group of on-chain investigators.

With 320 million YouTube subscribers, James Stephen “Jimmy” Donaldson, also known as MrBeast, is one of the most famous social media personalities in the world. Its massive platform served as a marketing channel for emerging and sometimes controversial crypto projects.

Experts at consulting firm Loock.io and blockchain analysts like SomaXBT, who previously accused Donaldson of making $10 million on low-cap tokens, claim MrBeast used his influence to profit from insider trading.

The findings indicate a long history of insider trading, misleading investors, and using its influence to promote tokens for later release into the market.

Loocke research document

Researchers identified about 50 wallets associated with the YouTube personality, citing on-chain data. MrBeast has exposed his Ethereum (ETH) address before, such as when he purchased a CryptoPunk during the non-fungible token surge in 2021.

This disclosure allowed observers to link additional wallets to MrBeast’s network. Multiple addresses also shared the same Gemini exchange deposit address, confirming the YouTuber’s control over the destination of the funds.

MrBeast’s top earner

SuperVerse, formerly known as SuperFarm, was one of MrBeast’s largest revenues from various projects, according to Loock’s document.

The project conducted an initial coin offering, a crypto term for selling tokens at lower prices to raise funds. MrBeast and his network promoted the protocol on platforms such as X and YouTube. Although he has since deleted many promotional posts, MrBeast still follows SuperVerse’s page.