WASHINGTON — Vice President Kamala Harris’ campaign is seizing on a Donald Trump ally’s racist comments about Puerto Ricans this weekend to launch a new digital ad aimed at Latino voters, arguing that they “deserve better.” than what the former president has to offer.

The paid media blitz follows derogatory remarks from comedian Tony Hinchcliffe, who made crude jokes about Latinos and called Puerto Rico a “floating island of garbage” in the opening act for Trump’s rally at Madison Square Garden on Sunday.

The 30-second spot will run online in battleground states on platforms such as YouTube TV, Hulu and Snapchat, where Latinos consume much of their media, according to a Harris campaign official who first shared the details with NBC News.

Pennsylvania alone is home to more than 450,000 Puerto Ricans, according to U.S. Census data, and more than 300,000 eligible voters, according to Latino Data Hub.

Outside Pennsylvania, there are also sizable Puerto Rican populations in North Carolina, Wisconsin, and Michigan, where race could only be determined by looking at the margins.

In addition to the ad, the Harris official said the Democratic campaign will also run new digital ads in El Nuevo Dia, Puerto Rico’s most popular newspaper, through Election Day. They will include a GIF that says “Focus on your family in the USA” in Spanish. One voice, one voice.”

The new Harris campaign video begins with the comedian’s own words, then turns to Trump and says “Puerto Rico,” and then ends with Harris’ comments about how the former president responded when Hurricane Maria devastated the island in 2017.

“I will never forget what Donald Trump did. He left the island offering nothing but paper towels and insults,” Harris said, referring to a message her campaign released Sunday as it canvassed Puerto Rican voters in Pennsylvania just before the Trump rally.

“As President, I will always fight for you and your families, and together we can chart a new path forward,” the ad concludes.

The Trump campaign sought to distance itself from the comments, and some senior Republicans quickly rebuked them.

Before Trump’s event, Harris had presented her economic proposals for the Puerto Rican community during stops in Philadelphia, including at a Puerto Rican restaurant.

Her plans, if elected, include launching an “opportunity economy” for Puerto Ricans, including building a resilient energy grid by cutting bureaucratic hurdles that have slowed projects in recent years.

The Harris campaign released a video summarizing the policy, which was later shared on Instagram by Puerto Rican superstars such as Bad Bunny, Jennifer Lopez, Ricky Martin and Luis Fonzi.

Some had already supported the vice president, but Harris aides hope her decision to amplify her message at this moment will have a big impact on her large following. Together, the four musicians have more than 300 million Instagram followers.