The collaboration will start in 2025 celebrates dance as a universal language
and a form of self-expression for everyone

PHILADELPHIA, Oct. 21, 2024 /PRNewswire/ — Urban Outfitters is pleased to announce an exclusive partnership with multi-platinum selling singer, songwriter and dancer Tinashe. After a long-standing relationship with Urban Outfitters, this partnership combines Tinashe’s passion for high-quality and innovative fashion with the vibrant energy of dance and street style culture through a collection of lifestyle designs. Designed and curated by Tinashe in collaboration with Urban Outfitter’s in-house design team, the collection is scheduled to launch in 2025.

The collection will celebrate dance and encapsulate the immense fashion and style within the culture and how it translates beyond the studio walls into everyday life. It represents fashion within the dance community and freedom of self-expression for everyone.

“Growing up in a dance studio teaches you a lot about the intersection between movement and fashion. I have always been inspired by the way dancers create their outfits, be it in ballet class where they combine shorts and leg warmers, or in hip hop class where personal style is, in my opinion, of utmost importance . Dancers have always had the best personal style by deconstructing elements that accentuate their movement, are comfortable and durable, but most importantly showcase their individuality and booty,” said Tinashe.

“I always wanted to bring that creative and free dancer energy into the clothing. “I’m excited to finally bring this idea to life by designing specific items that you can move in and feel more creative than sports bras and leggings,” she adds.

This partnership brings together Urban Outfitters’ in-house designs with Tinashe’s dynamic vision to push the creative boundaries of the collection. Overall, the collection highlights Generation Z’s desire for individuality and self-expression through movement.

“Tinashe brings an unmatched energy and perspective that is a perfect fit for Urban Outfitters,” said Shea Jensen, President of Urban Outfitters. “Our mission at Urban Outfitters is to advance the next generation of individuality, and this partnership with Tinashe will further strengthen that momentum.”

“Our brand is a platform for artists like Tinashe to expand their creative vision into new areas and connect with their fans in new ways,” said Dmitri Siegel, chief brand, creative and digital officer at Urban Outfitters. “We are thrilled to partner with Tinashe to create products and experiences that capture her unique blend of music, dance, TikTok culture, fashion and self-expression.”

Following the announcement of her Match My Freak World Tour, which will begin on October 14th, the partnership offers unique opportunities to connect with Tinashe this fall, including surprise stops at UO stores, curated looks for tour participants who are truly her Freak Match, and ongoing Match My Freak Tour ticket giveaways through UO Rewards – Urban Outfitters’ free loyalty program.

Stay tuned to Urban Outfitters for more updates on this highly anticipated collaboration.

About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to empowering the next generation of individuality through a unique blend of products, creativity, music and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada and Europe, as well as a dynamic digital presence. Urban Outfitters leads the way in empowering bold self-expression with its distinctive designs, curated selection of women’s, men’s, accessories and home products, and premium brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.

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SOURCE Urban Outfitters