Baker Mayfield is getting a lot of attention for something he did earlier in the week that NFL fans witnessed on social media.

The Tampa Bay Buccaneers QB was caught on cameras appearing to take a ZYN nicotine pouch and put it in his mouth on the sidelines of the team’s loss to the Baltimore Ravens on Monday.

Why is this a big deal? Because as ESPN noted years ago, “The NFL has two rules when it comes to players using smokeless tobacco: Don’t do it on the field or during television interviews.”

Additionally, Swedish Match, the owner of ZYN, released this statement to TMZ: “Swedish Match values ​​its loyal consumers and encourages them not to display the product in situations where anyone under the age of 21 might see it.”

Let’s go. There’s no word on whether Mayfield will face disciplinary action or a fine for this.

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This article originally appeared on For The Win: Baker Mayfield and ZYN’s nicotine pouch controversy, explained