Misr Real Estate Assets Management Company, a subsidiary of Misr Insurance Holding and affiliated with the Sovereign Wealth Fund of Egypt, has announced that it will launch an electronic payment service through point-of-sale systems. This groundbreaking move makes Misr Real Estate Assets Management the first company in its industry to offer such a service.

Maha Abdel Razek, CEO of Misr Real Estate Asset Management, emphasizes the importance of integrating technological support into the company’s work methodology. In this way, they aim to improve the quality of life by promoting social and financial inclusion in communities, making them more sustainable, reliable and verifiable.

The e-payment collection service is a strategic part of the company’s plan to modernize its working methods using digital systems and cutting-edge IT technologies. The aim of this initiative is to eliminate outdated management practices that waste time and effort and increase costs, and ultimately improve overall efficiency, reduce expenses and increase revenue.

The main benefits of this system include accelerating the company’s cash flow by digitizing the payment of rent and maintenance bills, optimizing cash collections, reducing paperwork, and improving the accuracy of customer data.

In addition, the method supports easy retrieval of customer information, displays current and past receipts, and allows credit/debit card payments. Customers who prefer cashless transactions can conveniently use their bank or credit card. In addition, the company benefits from secure and efficient 24/7 payment collection via the POS application.

The launch of this innovative service is in collaboration with Bayut, a startup specializing in software development and mobile applications. Bayut offers an electronic property management system and has established partnerships with several banks for electronic payments. Misr Real Estate Asset Management supports startups through its ongoing collaboration with Bayut, in line with the state’s plan to promote entrepreneurship and create new investment opportunities.

Misr Real Estate Assets Management has an outstanding real estate portfolio – one of the largest in Egypt – and owns properties in various governorates, including prime locations in historic Cairo and Alexandria. These properties feature unique architectural styles and contribute significantly to Egypt’s cultural heritage. The company serves over 14,000 tenants and owners and is committed to continuous improvement, modernization and automation, with further technological advancements on the horizon.