Former President Donald Trump’s final media strategy amounts to a series of home games – a schedule heavily skewed toward conservative media and away from mainstream interviews – while Vice President Kamala Harris virtually attends audiences from a broader spectrum of the political spectrum.

According to interviews with representatives from both campaigns and outside political strategists, the different viewpoints offer clues about where the two candidates stand and how they hope to win. Trump is largely, but not exclusively, focused on finding and mobilizing voters who already agree with him. Harris is trying to do the same thing with the people who favor her, but she’s also working to win over a portion of the electorate that hasn’t yet decided on her.

“The assumption is that mobile voters move too late,” said a Harris campaign official, who described the thinking behind her approach on condition of anonymity because they were not authorized to speak on her behalf.

With three weeks to go until Election Day, both candidates have added a strong mix of non-traditional media known more for their cultural relevance than their political significance. That suggests a race against time to find unusual voters and get them to the polls.

“Both the Trump and Harris campaigns have focused on cultural podcasts, entertainment media and talk shows, all of which could be critical to activating certain segments of the voting population,” said Matthew Bartlett, a Republican strategist.

“This should be a complementary approach to a variety of traditional news media and interviews,” he said. “But 2024 appears to be an exercise in the grand replacement theory of presidential media strategy, and it is unclear whether friendly grassroots interviews will be enough to reach voters who matter.”

Last week, Trump appeared on popular podcasts aimed at conservative young men and lent his voice to shows “Full Send,” “Bussin’ With the Boys” and “Flagrant.” At the same time, he canceled an interview with CNBC and chose not to appear for a party candidate’s traditional “60 Minutes” segment on CBS.

Trump often derides nonpartisan media as “fake news” and the “enemy of the public,” but he has not completely abandoned these platforms. On Tuesday, his interview with John Micklethwait, editor-in-chief of the market-focused Bloomberg News, turned combative at times. On Wednesday, Trump spoke to Spanish-language giant Univision. And as his campaign staff notes, he frequently gives press conferences for a variety of media outlets, including reporters from major broadcast and cable networks.

They say Harris’ decision to appear on Fox News on Wednesday, along with recent appearances in friendlier media environments such as the “Call Her Daddy” podcast, the Howard Stern show and ABC’s “The View,” smacks of sudden desperation a previous campaign in which she was criticized for avoiding interviews altogether.

“She’s obviously doing a Hail Mary,” said Trump campaign senior adviser Danielle Alvarez, referring to a free passing play a football team attempts when trailing at the end of the game.

Trump’s core message to voters is consistent across all platforms, she said.

“We convince them by talking about the economy, No. 1, talking about the border, No. 2, and reminding people what life was like when he was in office,” Alvarez added.

Since taking over as Democratic nominee for President Joe Biden, Harris’ media strategy has evolved. At first she did not take part in interviews. Then in recent weeks she dipped her toes into the waters of friendly media – day and night hosts, podcasts and a session with radio host Charlamagne Tha God. Now, with Wednesday’s Fox News interview and a CNN town hall next week, she is moving more clearly into less accommodating territory.

A second Harris campaign official said her team believes it is now in a very small window of time when undecided voters are paying attention and that she can actually break through. This official said development means Harris showing up in unconventional places and making her case.

Harris aides are also using their strategy to differentiate themselves from Trump, saying the former president will only take questions in a friendly manner as she makes appearances at various locations.

Specifically, this official said Harris’ appearance on Fox News was an indication that she needed white, working-class women. She wants to reach those Fox viewers who care about abortion and economic issues. The same logic led the Harris campaign to run ads on Fox News.

It’s not clear how much either candidate will gain from their media attacks at the end of the season, regardless of how friendly or confrontational the interviews are. To some experts they look arbitrary.

“There is no logic, no rhyme or reason to what any of these candidates are doing,” said Democratic strategist Chris Kofinis. “It’s throwing darts at the dartboard.”

Bartlett, the GOP strategist, said that at this point in the campaign it is unlikely that new information will change the minds of many voters or drive hordes of unlikely voters to the polls.

“Is there anything Donald Trump can say or say about him that no American has heard in nearly a decade? And is there anything Harris can say or do in the next three weeks that can change her impressions over the few months (she’s running) or offset a short-term presidential run?” he asked.

“You feel like the cake is baked and now all that matters is whose goose is being cooked,” he said.