LONDON — Jessie Willner and Hanover Booth, co-founders of luxury fragrance brand Discothèque, reinvent the scent of famous nightclubs and their dazzling guests.

The brand’s new seven scents, launched exclusively at Selfridges, have names so catchy they could be nightclubs in their own right.

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“Heathens, Cowboys and the Santa Ana Winds” is a reference to the 1980s Los Angeles club Helena’s, which attracted artists such as Madonna and Sean Penn and was the place where Jack Nicholson met Rebecca Broussard, the club’s waitress was.

The scent consists of palmarosa, sweet grass, tea leaf, cedar wood, cardamom and white musk.

Other scents in the collection are called Sweat, Tears, Paradise; Dark fantasy; Lola at the cloakroom; All night until first light; “Call for a Good Time” and “Baise Moi” on the dance floor, paying tribute to Parisian nightclub Les Bains Douches and its fashionable crowd including Karl Lagerfeld, Kate Moss and Jean Paul Gaultier.

“The whole idea behind the brand is to delve deep into the world of disco and translate the emotions and feelings of nightlife through scents to create a complete sensory experience. An evening – the music, the colors, the smells – can be so deeply connected to memory, time or place,” Booth said.

“We’re so inspired by an earlier time than this, when you had to live in the moment – you couldn’t endlessly scroll through doom on your phone. “You actually had to go out and see what people were wearing or hear what the DJs were playing to find your next favorite record,” Willner added.

The duo worked on the scents with five different noses, including Elodie Durande, Christian Provenzano, Nathalie Rouquet, Jean-Charles Mignon and Julie Pluchet, who has developed scents for Dunhill, Penhaligon’s and Graff.

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