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The Taylor Swift Eras Book Announcement Easter Egg. Did you catch it?
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The Taylor Swift Eras Book Announcement Easter Egg. Did you catch it?

Taylor Swift announced via video Tuesday morning that she’s releasing a book and album exclusively at Target, and Swifties are slowing down the frames to see if there are any clues hidden in the 30-second ad. And an era of the tour that the video highlights excites fans.

“We will begin the final leg of the Eras Tour this week, which is hard to understand,” she wrote in an Instagram post.

The video scrolls through the book’s 256 pages (2+5+6 equals 13, a number associated with the Swift universe and her previous announcements). Your announcement day also adds up to 13 (10/15/24, 1+0+1+5+2+4=13). And yes, Swifties do that every time there’s news of Miss Americana and why they were convinced Super Bowl 58 was lucky.

The scene performed on the coffee table appears to go in chronological era order in the first version of the show, before shuffling the set list and adding the Tortured Poets section in Paris: “Lover,” “Fearless,” “Evermore,” and ” Call.”

High-resolution photos taken by her company TAS Management cover the pages with song titles and lyrics in the order of the first year’s setlist: “Marjorie,” “Champagne Problems,” “You had a Rede, You’re speechless, Love Slipped.” “. out of your reach. The video slows down for “Reputation,” with album fans hoping she’ll announce a re-recording during the final leg of the tour.

“I really love that the Reputation era slows down the page turning and basically focuses on the details…that’s a Taylor Swift Easter egg if I’ve ever seen one,” he said @inthemotelbar13 on Xformerly Twitter.

“Has anyone else noticed that the only images from the book shown in this video are from Reputation? 🧐”, @blessedswiftie shared on X

Book it at Target

The book is published exclusively by Target, which has worked with the singer throughout her career and served as a destination for other versions of albums. The store will offer physical copies on November 29th and offer online ordering on November 30th.

“I’m excited to announce that the official Eras tour book is filled with my personal reflections, never-before-seen behind-the-scenes photos, and all the magical memories you brought with you each night,” Swift wrote on Instagram.

The singer also announced that she will be releasing all 31 songs from The Tortured Poets Department: The Anthology on vinyl and CD. When her 11th era album was released on April 19, the singer split the 31 tracks into two albums and only released physical copies of the first album, i.e. 16 songs. This $59.99 vinyl or $17.99 CD includes a brand new poster and four bonus acoustic songs: “I Can See You,” “You Are In Love,” “Death By a Thousand Cuts,” and “Maroon.” . The four acoustic songs were added to the Eras Tour film, available on Disney+.

These releases share similarities with the Beatles anthology. From fall 1995 to fall 1996, the band created a multimedia project consisting of three double albums, a book and an eight-part television documentary series. Fans spotted film crews at the London shows in August and assume a documentary will be next.

Their three-hour show starts again on Friday in Miami. It still has 18 concerts left in five cities and will officially end on December 8th in Vancouver, Canada.

Don’t miss any Taylor Swift news. Sign up for the free weekly newsletter This Swift Beat.

Follow USA TODAY Network Taylor Swift reporter Bryan West on Instagram, TikTok and X as @BryanWestTV.

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