Kroenke Sports & Entertainment (KSE) announced today that IMA Financial Group was the first to register Colorado Avalanche jersey patch partner. The new patch will appear on the right chest of all player’s home, away and third jerseys during the 2024-25 and 2025-26 seasons, beginning with tonight’s home opener at Ball Arena.

“We are excited to proudly wear IMA on our sweater as we unite two storied Denver brands on and off the ice,” said Avalanche President of Hockey Operations Joe Sakic. “IMA’s passion for their customers and our city fits perfectly with the Avalanche brand and our fan base. As a long-standing partner of KSE and Avalanche for our insurance needs, we are pleased that they will be joining us as our first-ever jersey partner.”

IMA retains exclusivity as Official commercial insurance brokerage and risk management partner of the Colorado Avalanche. The national brokerage, which is proud to be majority employee-owned, provides risk and wealth management services to a diverse client base. IMA’s U.S. headquarters is located in the heart of downtown Denver, near Union Station.

“IMA is thrilled to partner with the Colorado Avalanche and join their journey to bring the Stanley Cup back to Denver,” he said Rob CohenCEO of IMA Financial Group. “Through this partnership, we will increase our impact and engagement in the Denver community and showcase IMA’s growing specialty in sports and entertainment services to clients. We look forward to winning together in the years to come.”

Cohen is co-founder of the Metro Denver Sports Commission, which helped secure several high-profile sporting events for the city, including the 2008 NCAA Men’s Frozen Four, the 2012 NCAA Women’s Final Four and the 2014 World Lacrosse Championships All-Star Showcases for the NHL, NBA, MLS and MLB. He also serves on the board of the US Olympic & Paralympic Foundation.

IMA supports the IMA Foundationwhich annually awards grants to more than 100 nonprofit organizations focused on youth empowerment, identifying five key areas: education, mental health, arts and culture, food insecurity and homelessness. As an official Avs partner, the IMA Foundation is expected to collaborate with KSE and Kroenke Sports Charities on new and existing charitable initiatives. Additionally, IMA will support several Avalanche girls hockey initiatives and maintain a variety of indoor and television signage.

“IMA has had a connection with the Avalanche for the entire 25 years the team has played at Ball Arena,” he said Kevin DemoffPresident of Team and Media Operations at Kroenke Sports & Entertainment. “We are proud to partner with a highly respected company based in downtown Denver and led by Avs fans who have been with us since the beginning.”

Puck drop for tonight’s home opener against the Columbus Blue Jackets is at 7:00 p.m. MT.

About IMA Financial Group

IMA Financial Group is an independent broker defining the future of insurance through comprehensive and advisory risk and asset management services. The majority employee-owned company has more than 2,500 employees in offices across the country with a shared mission to protect assets and make a difference.

About Kroenke Sports & Entertainment

Denver-based Kroenke Sports & Entertainment is one of the world’s leading ownership, entertainment and management groups. As the owner and operator of the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Ball Arena, Paramount Theater and Dick’s Sporting Goods Park, KSE’s sports and entertainment facilities are at the forefront none. Other properties under the KSE umbrella include Altitude Sports & Entertainment, the 24-hour regional television station, KSE Radio, Outdoor Sportsman Group and Altitude Authentics, the company’s official retail provider.

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