All the time Along Florida’s coast, residents of the Sunshine State are preparing their homes and businesses to withstand the strength of Category 4 Hurricane Milton. Millions of Floridians are leaving their homes as local and national officials urge residents to follow mandatory evacuation orders. But staying online and weathering the storm has become the go-to way to gain a little influence – and it’s enraging the people who are actually stuck where they are.

Milton is scheduled to make landfall sometime between Wednesday night and Thursday morning, bringing the risk of a storm surge of 10 to 12 feet in an area already heavily damaged by Hurricane Helene. “I can say without any dramatization: If you choose to stay in one of these evacuation areas, you will die,” Tampa Mayor Jane Castor said on CNN. “If we have the storm surge that’s predicted, it’s not survivable.”

But on the social media app TikTok, some users who are ignoring evacuation orders are using this time to post as much as possible, some selling products or showing off their expensive cars. “Y’all are evacuating while I stay home in flood zone A lying on my $3,000 couch waiting for the hurricane to pass,” one user posted, apparently spurred on by the thousands of comments requesting them was ordered to evacuate before the hurricane storm hit land. “The media is making everyone believe this is something catastrophic. It will be bad. It’s going to suck. But it won’t be as bad as you think as long as you can swim,” said another. Since then, he has posted nine update videos reassuring his followers that he will be fine in his high-rise building – all but one of which have garnered over 1 million views. A Florida influencer, Mike Smalls Jr., spent Hurricane Helene livestreaming on Kick from a bad campsite. He repeats the experiment for Milton, this time with another thin tent and an air mattress. (He didn’t answer Rolling Stone(‘s request for comment, but his persistent stream has shown he’s having trouble keeping water out of his air mattress.) Another used his hurricane content to plug his sports betting empire, too. “This ground will be under water tomorrow, but your bank account won’t be if you take this bet.”