Clark told The Information that the software will primarily target medium to large companies, which he said often lack the resources to effectively manage complex supply chains.

His work in the industry has given him an understanding of the unique challenges these companies face, such as relying on legacy tools like Excel to manage multimillion-dollar supply chains, he mentioned in the LinkedIn post.

“Dave is right to note that midsize and even large companies lack the ability to thoroughly analyze their logistics data and make better business decisions,” global supply chain expert Brittain Ladd told FreightWaves.

“I believe Dave will bring much-needed perspective to the development of new supply chain and logistics software through his company Auger. Integrating AI is a must, but there is still much work to be done to make AI an effective solution for supply chain and logistics management.”

Ladd also said that partnering with companies like Pallet or ThroughPut AI could accelerate Clark’s vision for the newly formed company.

Oak HC/FT, the company backing Auger, is known for its investments in healthcare and financial technology, but sees significant potential in logistics technology.

“The timing is perfect for this innovative solution that will redefine the future of global supply chains with a true operating system for planning, forecasting and financing. Auger is poised to deliver the supply chain product the market has been waiting for,” Matt Streisfeld, general partner at Oak, said in Clark’s post.

Clark also mentioned to TechCrunch that while Auger has not yet acquired any customers or generated revenue, he will soon update the industry on product development and company growth.

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