migration lands in Netflix’s global top 10 charts after grossing $299 million worldwide. Directed by Benjamin Renner, migration comes from Illumination, the studio behind successful films such as The Super Mario Bros. Movie and the Despicable Me Franchise. The animated adventure comedy film, which will be released in late 2023, is about a family of ducks who try to persuade their father to go on an epic adventure with migration Reviews ultimately praise the venture.

Now Netflix data shows that migration is the fourth most popular film on the streamer worldwide in the week from August 19 to 25The animated film has garnered an impressive 11.5 million hours of viewing time and 8.3 million total views, beating titles such as Kingsman: The Secret Service (2014), Tòkunbọ̀ (2024) and Emoji – The Movie (2017). migration does not reach Untold: The Murder of Air McNair (2024), Incoming (2024) and The Union (2024), which tops the competition with 40.6 million views.

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Migration release and performance breakdown

Why the film “The Illumination” is successful in streaming

Critical, migration it was something like Illumination Despicable Me Franchise. The animated film currently has a rating of 73% on Rotten Tomatoes, which suggests that it has received a rather lukewarm reception from critics. Although the film is quite entertaining, Most critics criticize the overly simplified narrativewhich ultimately gives the impression of playing it safe. However, as with most Illumination films, the audience reaction was much more positive, and migration has an audience rating of 88% on Rotten Tomatoes.

Although migration not performed as well as The Super Mario Bros. Movie or 2024 Despicable Me 4, The film is still an undeniable success. Shot with an estimated budget of $72 million, migration would probably have broken even at around $180 million, a figure it easily exceeded. Still, the film cannot be counted among Illumination’s most successful works, and ultimately it feels like it came and went without much fanfare.

Apart from that, migrationIllumination’s new streaming success speaks to the power of the Illumination name and the longevity that animation titles can have on streaming. The Illumination name is now, like Pixar, a major part of the marketing of their films, and it is very likely that a slogan like “from the studio that brought you Despicable Me” is enough for someone to select the movie’s tile on Netflix. migration is a weaker Illumination effort overall, but it’s clear that the film still charms family audiences eight months after its theatrical release.

Source: Netflix